1 thought on “Centennial Baoqing Integrity -based”

  1. Nanjing's "Baoqing Silver Tower" was founded during the Jiaqing period of the Qing Dynasty. It has a history of 200 years and is one of the old -fashioned silver buildings in China. In 1984, Baoqing restored the old -fashioned signboard in the same industry in the country. In 2006, Baoqing was rated as the first batch of "Chinese old -fashioned" enterprises in the country by the Ministry of Commerce; in 2008, Baoqing Gold's fine engineering technology was included in the second batch of national intangible cultural heritage list by the State Council.
    2009 Mid -National Jewelry and Jade Self -Shou Jie Jie
    As a century -old store, Baoqing's continuous development of business: first, keep pace with the times, make the old -fashioned sword old and rejuvenate the youthful vitality; the other is to adhere to the way of integrity, Winning the market with integrity and walking out a road of development with its own characteristics.
    Baoqing knows that high -quality products and services are prerequisite for winning the market, and integrity is the most precious intangible asset. In operation, Baoqing always insists on integrity to consumers, does not engage in price fraud, does not engage in price monopoly, does not engage in false discounts; Qing has been repeatedly rated as "Nanjing Civilized Integrity Enterprise" and "Chinese Jewelry and Jewelry Jewelry Industry".
    The integrity needs to provide excellent product quality. In 2000, Baoqing passed the ISO9001 international quality system certification to strictly control the design and development, production process, inspection and inspection, and pre -sale and after -sales and after -sales service. In 2009, the company passed the ISO/14000 environmental management system and ISO/18000 occupational health and safety management system. Over the years, Baoqing products have passed the sampling inspection of markets at all levels. No major quality complaints have occurred. The Nanjing Municipal Government has been awarded the "Quality Management Award" and "Nanjing Quality Trusted Products".
    Baoqing has a superb design and production team, which pays great attention to the research and development of jewelry style. At present, Baoqing Provincial "Technology Center" has a number of jewelry designers with rich design and production experience. According to different seasons, various new models are launched from time to time. At the same time, we have long adhered to consumer questionnaires, knowing consumer needs at any time, and constantly improving services.
    The integrity requires good service sincerity and service skills to meet customer needs. Baoqing pays special attention to the education and training of salespersons. Before serving, he needs to pass professional training to achieve primary professional knowledge. Integrity needs to sincerely invest consumers in follow -up services and emotional maintenance. Baoqing, as Nanjing's "Chinese Time" jewelry brand, has a good reputation and reputation among consumers, and gives great trust. Similarly, Baoqing has always carried out true care for consumers. For newcomers who buy jewelry in Baoqing, on the day of marriage, Baoqing will give blessings to newcomers in various forms.
    Baoqing's enterprise management system is not simple 1 1-2, but injecting a new concept of humanization, creating harmony in management. "Passion, incentive, innovation, and competition" is the spirit of Baoqing's enterprise, running through the entire process of the enterprise. Bao Qing proposed the slogan of "letting people who want to be the person who want to have, the person who meets the personnel, and the status of the person who do things" is a motivation for mobilizing the enthusiasm and creativity of employees on the same platform. These are the inner sources of Baoqing's continuous development.
    2009 Mid -National Jewelry Jade Jewelry Jewelry
    Today, Baoqing has 1 provincial technology center, 5 related companies including Baoqing Jewelry Delivery and South China Baoqing, and has hundreds of Baijiabaoqing all over the north and south of the river. Direct stores and franchise stores, the comprehensive strength of the enterprise ranks first in the same industry in Jiangsu Province.
    The company implemented brand business development strategies since the early 1990s, combined with the marketing characteristics of the jewelry industry, adopting the simultaneous development model of direct operation and franchise, with Nanjing as the center, with Jiangsu, Anhui, Shandong and other provinces as the focus of development focusing on the development focus At present, hundreds of Baoqing franchise stores and direct stores have been opened in the above areas. All direct -operated stores and franchise stores implement a unified CI image introduction, unified distribution management, unified business specifications and service standards, and unified after -sales service. At the same time This has formed a market research → cloth point → training → distribution → operation management → standardized after -sales service operating process, market development and enterprise operations enter a virtuous circle.
    The main themes around the market, the company continuously increases the research and development efforts of new products and improves the market conversion rate of new products, and vigorously develops novel foreign association products. Through efforts The ability of 10,000 gold and silver jewelry products. The company invested nearly 10 million yuan each year for brand and product promotion. It uses media, outdoor advertising, brand websites and other positions to carry out brand promotion, and use conferences, exhibitions and other forms to promote product promotion. The smooth implementation of the company's brand operation strategy has steadily improved the company's benefits, and the market share of the product has steadily increased year by year.
    2008, the company's actual Baoqing brand revenue revenue was 1.303 billion yuan, and the profit tax paid more than 42 million yuan. It ranks first in the jewelry industry in Jiangsu Province and enjoys a high popularity and influence in the local area. The company's fine work has also won a high reputation for Baoqing: the company has won honorary titles such as "Chinese Gold Jewelry Brand", "China Gold and Silver Jewelry Brand", and "Chinese Lao Zee". In 2006, the traditional craftsmanship of the gold and silver jewelry of Baoqing Yinlou was included in the masterpiece of the intangible cultural heritage of Jiangsu Province. In 2008, the technology was included in the national intangible cultural heritage. In the same year, the "Baoqing" trademark was identified as a well -known trademark in China.
    In in the future, the Baoqing Jewelry Corporation will further improve and strengthen corporate management, adhere to the brand operation strategy, adhere to the road of independent innovation, effectively expand the scale of business, standardize brand operations, integrity operations, and enhance the market economy tide. The core competitiveness of the enterprise has made the "Baoqing" well -known trademark of China.

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