1 thought on “Ruan Shi Pearl Brand Strategy”

  1. Ruan Tiejun
    Ruan Shi Pearl is a comprehensive modern enterprise engaged in pearl breeding, processing, design, sales, and scientific research. After more than 20 years of development, it has become the main supplier of global high -quality pearls. The export volume of pearls and finished jewelery is among the top industries. Leading enterprises, national high -tech enterprises.
    I. as a well -known trademark in China, Chinese famous brand, and the iconic brand of pearl jewelry industry in China, Ruan Shi Pearl has actively implemented the brand strategy, providing customers who pursue high -quality life to meet high -quality pearl jewelry and excellent services that can meet their distinguished needs, and lead The fashion trend of China's pearl industry.
    1. Comprehensive and three -dimensional social communication
    Over the years, adhering to the concept of "creating China's most influential professional pearl brand", Ruan Shi Pearl has been promoted by the media as the lead to shape the fashion pearl jewelry brand Guidance in the industry. With TV media such as Beijing TV Station, "Bazaar Jewelry", "Chinese Gem", "Boutique Shopping Guide", "China Business Daily", Hexun.com, and Sina.com and other mainstream media in the industry and exterior media , I continued to interact with third -party strong brand companies. For example, the whole process sponsored high -end fashion activities such as the 7th China Super Model Contest in April 2012 and the "Queen's Tea Club" Pearl Fashion Tasting in September 2012. The international jewelry exhibition frequently appeared in Beijing, Shanghai, Hong Kong, Switzerland, Basel and other places, forming a multi -angle, comprehensive three -dimensional promotion and propaganda, and strongly enhanced the brand's influence and reputation. He has successively won the first batch of "China Famous Brand", "China Famous Trademark", "China Freshwater Pearl 3SLC Quality Evaluation System" batch of "China Jewelry and Jade Jewelry Industry Association" vice chairman. In June 2011, a partner selected by the State Ritual Bureau as a foreign affairs gift, the pearl products produced were selected to presented important foreign guests to the senior delegation of our party, becoming the only jewelry company to receive this award.
    2012 Mid -National Jewelry and Jade Tripping Yearbook
    2. Product design that is good at heart and shaped n in recent years, RUANS has collected elegance, fashion, practicality and design. When you come out, it frequently impacted people's visual nerves. The new year of the Dragon Year series represented by the Tibetan and "Dragon and Phoenix" series, once the spiritual creativity and essence are designed with spiritual creativity and essence. In addition, the theme and series of works represented by the "Playing" series, the "Dream of Water", and the "Recalling Jiangnan" series are based on the elegant, confident, independent, and spirituality of modern Oriental women, and draw on the classic Oriental Classic culture. The essence gives the product deep aesthetic thought and cultural connotation, perfectly integrates the unique "style" and pearl's own charm, which complement each other.
    The as a benchmark for the Chinese pearl and jewelry industry, Ruans has given pearls with unprecedented fashion and luxury with the fashion expression of the high bright pearl that is proud of his peers and the fashion expression of the times. Fashionable colored K gold, colorful diamonds, corals, tourmaline, red blue jewels ... These are boldly applied by Ruan Shi Pearl in the design and performance of the overall jewelry modeling with pearls as the main body. The unique light of Gao Liangze and Pearl, and the glory of precious metals and color gems, colliding with a multi -level presentation of temperament, glory, and cultural and artistic connotation. The new luxury and delicate fashion atmosphere make people dazzling.
    Ruan Shi cooperated with the world's top craftsman. Mainland China, Hong Kong, Taiwan and Japan, South Korea, Singapore, France, Germany and many other countries and regions have the signed designer. Ruans Ruan Shi Pearl uses world -class superb technologies to make various jewelry with Ruans characteristics. In its own way, the global jewelry industry re -recognizes the glorious glory of Chinese pearls.
    2012 Mid -National Jewelery and Jade Shou Jiejian
    2012 Mid -National Jewelry and Jade Tripping Yearbook
    3. Ruan Shi Pearl's retail retail in the luxury industry has developed rapidly. Many specialty stores have opened in Zhejiang, Beijing and other places, becoming the main force of local pearl culture. In Beijing, Ruan Shizhu settled in a number of international high -end department stores from 2011 to 2012, respectively, and achieved the first cooperation between China's most influential pearl jewelry brand and high -end international department stores. first step.
    The Terpen Pearl store image and display in the store are designed by the world -renowned interior designer, which combines the warm, elegant and complete characteristics of the elf of Pearl, to build an elegant shopping environment, showing unique pearls of pearls. culture. All Ruan Shi brand stores have the same vein in the design and internal decoration, and have different ideas in the subtleties, bringing the most intimate shopping experience to customers.
    4. The brilliant brand image is cast with strength
    The birth of the Pearl brand of Ruan Shi, writing a bright and luxurious stroke for the modern aesthetics and dissemination of pearl culture and art. Each pearl on each RUANS jewelry is Ruan Shi Pearl with a nearly devout attitude from the very rare high -bright -scholar pearls selected from the jewelry -grade pearl with only 5%of the total pearls. The unique inspiration creation, from design to the superb craftsmanship, sustainable spiritual inheritance and artistic style from design to the complex of the finished product. The sophisticated way of selection of raw materials, as well as the vivid design of the pace of the table, and the aesthetic style of Chinese and Western, condensed into the best faith of the Ruans Ruan Shi brand.
    2012 Mid -National Jewelry and Jewelry Shounian Yearbook
    The top texture and Chi Mei Dream of Ruan Shi Pearl have won many fashion publications and photography institutions. Jingmei, gorgeous and solemn but no pretentious, exquisite details outline the charm of the oriental culture contained in the pearls vividly. Ruans Ruan Shi also further interpreted Ruans's brand pursuit through these suffocating pictures, conveyed the unique pearl culture of Ruan Shi, and demonstrated the fashion luxury oriental beauty of the new era.
    I. As the leadership of the pearl industry, Ruan Shizhu, while designing luxurious fashion products and creating high -end exquisite stores, advances with the times, adopts multi -channel marketing promotion models with new media such as Weibo and websites. Promoting pearl culture in orientation. Ruan Shi Pearl Brand Website (WW.RUANS) is equipped with a complete network system and has a professional operating team to maintain it to provide users with a perfect online experience. In addition, Ruan Shi Pearl's official Weibo has been brilliant on Weibo with excellent content quality and operating skills. The power of culture should not be underestimated.
    The brand shows its strength and mission casts glory. Ruan Shi will continue to meet the increasingly diverse product needs and aesthetic taste of end consumers with excellent products and high -quality services; to provide customers with professional and personalized services with carefully cultivated professional market teams.

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