Mid -Autumn Festival event planning

1. Activity Organizing Committee
1. Responsible: members of the board of directors, the General Economic Office, Planning Department
. Members: The person in charge of each department

. Activity time: September: September: September: September: September: September: September: September: September: September: September: September: September: 6th to September 30th

. Planning plan for the Mid -Autumn Festival -Activity purpose:
The second long holiday "National Day" of the Chinese traditional festival "Mid -Autumn Festival" to create The second sales peak of the mall, as well as the target of the cold market after the long holiday, slow down and reduce the decline in sales.

. The planning plan of the Mid -Autumn Festival -Activity theme:
Celebrate Mid -Autumn Festival, welcome National Day, and give gifts!
5. Activity slogan: slightly

6. Mid -Autumn Festival Activity Plan -Scene arrangement:
(1) Outdoor layout:
Gate couplet: Wanjiajiajia The reunion welcomes the Mid -Autumn Festival, celebrates the National Day of the Four Seas, and the Henglian: Happy Festivals;
The huge huge exterior walls: Width: height = 10*13m, promotional activity content;
8 big red lanterns hanging above the door.

(2) Arranging:
1. The promotion sign is hung on both ends of the elevator on the first, second, third, and fourth floors, respectively.
2. Establish a large moon cake in the lobby on the first floor (negotiated by the procurement department);
. Establish a archway at the entrance of the first floor, display a moon cake street on the back of the cashier, on the streets of moon cakes The upper -end tag, setting up the atmosphere of the moon cakes;
4. The corresponding palace lantern hanging on the upper end of the main channels, elevator mouths, and moon cakes on each floor; 300 palace lanterns.
5. Hanging Mid -Autumn Festival on the main channels on each floor, the National Day flag (one side); 1,000 pieces of hanging flags.
6. The staircase guardrail is enclosed with golden velvet cloth, and the layout of the elevator mouth is strengthened.
7. A large (2, 5 -meter wide) lantern (made of KT board) hanging in the central hall, "Happy Mid -Autumn Festival" below the big lantern, plus other decorations from other decorations Best.

If 7. Mid -Autumn Festival Activity Plan -Propaganda strategy
1, DM poster promotion (see the attached table for specific operation details);
. TV media publicity:
A. Propaganda content: Moon cake listing, group purchases, large moon cakes and related activities;
B. Time: September 20th;
C. Cost charging:
D. Propaganda forms : Animated pictures plus text.
3. huge outside field, exhibition board promotion;
4. Broadcasting in the field;
5. The community flows are densely promoted by small banners. Happy festival; Mid -Autumn Festival shopping hotline: ***** "

8. Activity strategy:
Activities 1. Shopping full 20 Reserves happiness
1 --- September 30
The activity content: Shopping over 20 yuan at one time at this mall, you can participate in the lottery at the entrance of the mall at the entrance of the mall with a computer ticket.

awards settings:
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The Mid -Autumn Festival Activity Planning Plan Example 2

Mid -Autumn Festival

The activity content:

. Various moon cake gift boxes and bulk moon cakes of different manufacturers are displayed in various ways to give people a sense of richness. And joint manufacturers have launched promotional activities such as different degrees of discounts and gifts.
This can be divided into display areas according to the monthly cake filling, such as meat filling moon cakes, sugar -free moon cakes, fruit porn moon cakes, etc. At the same time, some well -known brand moon cake counters can be opened.

2. The launch of the Mid -Autumn Festival Gift Combination Package: Packing the moon cake with other health products, divided into several gears, such as 88 yuan, 188 yuan, 288 yuan ....
Mid -Autumn Festival Festival Festival People buy gifts to respect the elderly or give away friends. Generally, in addition to buying moon cakes, they will buy some other gifts. Generally, they are mostly health products. The moon cakes and other gifts are combined. You can also take a certain discount.

3. Moon cakes on the spot: Last year's moon cake storm may have shadows in many people's minds. In order to let customers remove this psychology, it is a good way to make moon cakes on the spot. Essence

. "Bring the moon home"

During the activity, shopping over 100 yuan, send a keychain hanging with the moon There are some blessings engraved above: such as happy Mid -Autumn Festival, wishfulness, peace, happiness and other words, as well as some poetry sentences describing the Mid -Autumn Festival and the moon.

Plip operation description:
1. The keychain is customized by the mall. Determining the number of customized by the mall sales, the cost of each keychain is controlled within one yuan.
2. Carved the name of the mall on the keychain, which can also be combined with blessings, such as "XX Commercial Building wish you a happy Mid -Autumn Festival".
3. Task for shopping at the designated office of the shopping mall with a small ticket, 100 yuan, 200 two, and two, push in order. Casting on the small ticket after receiving.

. Moon "Very" big snap -up

Activity time: ***

The goods purchased during the snap -up time are all 10 % discount. The discount calculation of the payment desk is based on the settlement time of the receipt office. It is marked by the music time of the mall. When the specific music sounds, the purchase time begins.

The operation instructions:
*Do not inform the specific "snap -up" time in advance, pay attention to maintaining the order on the spot.
*indicate that some products do not participate in snap -up, and use posters to announce at the scene.
*This activity can also adopt a 30%payment amount to pay for the goods purchased within the snap -up time. With the amount and time on the shopping ticket and the time, get the return amount to the service desk.

Note: Supermarkets can launch special special offers of the Mid -Autumn Festival. Two to three special low -cost products are launched daily. Through special low -cost products to drive the sales of other goods. These special low -priced products are the most It is good to have a certain connection with the Mid -Autumn Festival. Compared with other shopping malls, these products have an absolute competitive advantage in terms of price.